Research takes a long time. Writing doesn’t take much. Our writers research for the next day’s writing beforehand so it leaves them fresh to write about the topic the next day. The work is then edited by a senior writer before it is presented for our client’s final approval. We generally recommend allocating 12 to 16 hours for our writing team to produce a 1,500-word copy for a qualified lead campaign.
There’s no universal time frame for every niche in the world. Some need less time, some need more. Some need thorough research, some need opinions. This is a creative field. Every niche is different, everyone — is different. You find your own limits. No one can tell you what your limits are.